Designing in Tehran
Benetton decided Competition
The name of the Italian fashion company United Colors of Benetton is associated initially with colorful sweaters and shocking advertising campaigns. However, the family company to make a completely different focus: the Benetton Group of the international competition advertised "Designing in Tehran" has been recently decided. Ideas were sought for two eight to zwölfgeschossige business buildings at two different locations in the Iranian capital Tehran. With a total of 60,000 euro prize competition will be next on the modernization of Tehran by the merger of existing cultural structures in a contemporary environment contribute - and of course for the development of new shopping experiences. The jury, chaired by the French Odile Decq (Director of the École Spéciale d'Architecture in Paris), awarded three prizes for each project:
Benetton decided Competition
The name of the Italian fashion company United Colors of Benetton is associated initially with colorful sweaters and shocking advertising campaigns. However, the family company to make a completely different focus: the Benetton Group of the international competition advertised "Designing in Tehran" has been recently decided. Ideas were sought for two eight to zwölfgeschossige business buildings at two different locations in the Iranian capital Tehran. With a total of 60,000 euro prize competition will be next on the modernization of Tehran by the merger of existing cultural structures in a contemporary environment contribute - and of course for the development of new shopping experiences. The jury, chaired by the French Odile Decq (Director of the École Spéciale d'Architecture in Paris), awarded three prizes for each project:
